When we came across Whitby handbags, the story of what the brand is trying to accomplish really moved us! In an attempt to raise awareness and help put an end to child slavery, the Whitby brand teamed up with The 410 Bridge to help empower and educate young women in developing countries.
With each handbag you purchase, 30% goes towards sponsoring a child. It helps to ensure that young girls can attend school and benefit from funding that goes towards feeding programs, textbooks, classroom improvements and teacher support.
We think handbags as a resource for sustainable funding is a fantastic idea! The opportunity for a female consumer to carry the weight, the cause, and the funding of an education makes things personal, and keeps shopping responsible. The fashion industry is an ever-evolving marketplace and the perfect blank canvas to connect the sponsor with the student.
What do you guys think?