Lolita is one of Japan’s many popular street fashions that is growing in popularity in the Western world, meant to make the wearer look youthful and innocent. Gothic Lolita is a subset of the Lolita culture, and is (unsurprisingly) a cross between goth and Lolita styles.

It’s “Gothic” sub-style, probably the most famous of the group, is in turn all about darker, gothic aesthetics which in the hands of misinformed Japanese teens basically boils down to faux-vampire fashion as understood by a 15-year-old.

Intrigued about this twisted global trend? Learn how to become a Gothic Lolita! Apparently there’s a Wiki-How for everything…

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